http://viscomla.com/blog observations + insights + reflections on the advertising and media world around us - from a creative perspective Thu, 21 Jan 2010 22:44:06 +0000 http://backend.userland.com/rss092 en Former SheSays LA panelist, filmmaker Jessica Sanders directed this compelling and evocative short film for Sony's make.believe campaign about her life story as a filmmaker and coming from a filmmaking family. Sanders recently completed MARCH OF THE LIVING, a feature documentary about the last generation of Holocaust survivors going back to ... http://viscomla.com/blog/2010/01/21/jessica-sanders-makes-believes/ Presented by The Academy of Archivists This month, we're getting back to life - back to reality. Come mix with our panel of top creatives who draw inspiration and ideas from the real world, using it as fodder for a unique online presence. Join us for a discussion on the evolution ... http://viscomla.com/blog/2009/11/06/lets-get-physical/ Na, na, naaaa... Hey, hey, heeey... Gooodbye... The beautiful video playing above was made with no keyframes at all. The animators used complex physics-driven equations and codes to create this trippy world with glowing spheres and bio-robotic plants. Although it's exciting to see technology advance before our eyes, one must ask the ... http://viscomla.com/blog/2009/09/15/death-of-the-keyframe/ Remember the first time you were chased by a sprinting T-Rex on an island off the coast of Costa Rica? How about the last time you had an epic battle with an undead skeleton warrior? Can't remember? You mean you've never seen Jurassic Park or Jason and the Agronauts? That's what Visual Effects do. They ... http://viscomla.com/blog/2009/09/09/100-years-of-how-did-they-do-tha/ "More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives." For more information and updates on the film's release, visit their website. http://viscomla.com/blog/2009/09/09/when-life-hands-you-lemons/ (left to right) Marisa Wasser, Kat Egan, Tara Settembre, Erika Levy, Kim Hoang, Rebecca Orlov This past Thursday, Wiredrive hosted the August SheSays LA event, featuring a roundtable discussion, The Digital Diet: You Are What You Tweet. A remarkable panel of digital divas came out to share insights and tips on ... http://viscomla.com/blog/2009/08/23/shesays-la-the-digital-diet/ It's amazing how color can evoke emotions. This simple, yet stunning, animation uses only After Effects and Particular to create the whispy color trails. More more information on Particular, or to download the trial software, click here. http://viscomla.com/blog/2009/08/19/all-the-amazing-color-none-of-the-lsd/ ART & COPY Trailer from ART & COPY on Vimeo. ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet ... http://viscomla.com/blog/2009/08/11/art-copy/ Designer's Couch has a great post of some very thought/emotion provoking social ad campaigns. Many of these take a traditional form of advertising, such as a bus stop poster, and turn it on its head (while turning heads) by adding an element of interactivity. This ranges from interactive video to ... http://viscomla.com/blog/2009/08/11/26-brilliant-social-ad-campaigns/ Get your Kleenex, because this depiction of the hisotry of Soviet Ukraine (with sand) on Ukraine's Got Talent brought tears to the entire audience (including this poster). The gritty lines created in the sand creates beautiful monocromatic animation that recalls historical film. Watch as this artist tells a heartwrenching, evocative ... http://viscomla.com/blog/2009/08/09/ukraines-got-talent/