ID8 Blog

Validating Design’s Value in Business

Wally Sabria — Sun, 29 Aug 2010 11:11:40 +0000

Ran into this great presentation on how and why design is important for business. I didn’t write it but I’m sharing it here, cause I couldn’t have said it better myself. Enjoy!

10 Things CEOs Need to Know About Design

View more presentations from Jason Putorti.

Porsche in Long Form

Wally Sabria — Sat, 31 Jul 2010 18:18:57 +0000

It make take five seconds for the Porsche 911 to go from 0 to 60mph, but in this Clio-winning spot there is no limit to tell such a timeless story.

Behind the Stop Motion w/ HP

Wally Sabria — Sat, 31 Jul 2010 18:14:01 +0000

Follow Your Passion

Wally Sabria — Wed, 14 Jul 2010 06:42:28 +0000

Guidance Counselor Wisdom, Tip #134: “Follow Your Passion”
Life is too short to not be working your talents and doing what you love. Whether it be the visual arts, accounting, or even house music, when you follow your passion, you will surely find an enthusiasm and gush of happiness impossible to control. Case in point, this guy: (he’s not crazy, he’s just living his dream of being a world-class DJ)!

A Gripping OOH Campaign

Wally Sabria — Mon, 12 Jul 2010 17:51:36 +0000

Bates Y&R in Denmark squeezed a big idea onto a big bus for the Copenhagen Zoo. Tell me this isn’t the coolest bus wrap you’ve ever seen…!

On the Fast Lane to Consumer Engagement

Wally Sabria — Mon, 12 Jul 2010 17:44:23 +0000

You may remember the Fun Theory musical staircase Volkswagen put together last year. Well the campaign continues, this time with funner way to go “down” a staircase. Hats off the euro creatives that put this one together! A truly interactive experience.

Brazil FIFA World Cup 2014 Logo

Marco Vides — Mon, 12 Jul 2010 05:39:32 +0000

The 2010 FIFA World Cup in Africa just wrapped up today and already the preparations for the upcoming 2014 Wold Cup in Brazil are under way. Two days ago the new logo for the 2014 World Cup in Brazil was unveiled to the public. This new logo is bright, colorful, full of life and really does a great job at showing the great spirit of a country that is full of passion and deep rooted soccer culture.

The Making Of

Wally Sabria — Thu, 08 Jul 2010 07:05:43 +0000

Many people talk about the “creative process”, but few ever speak of the process of creating. In this video, one brave graphic designer sets out to design a book cover. Sit back and relax and watch how it was made; one click at a time.

Life as Captured by YouTube

Wally Sabria — Thu, 08 Jul 2010 02:20:40 +0000

It’s a new documentary, a video time capsule, a social media filmmaking experiment. Life in a Day is YouTube’s newest digital video project that pairs Ridley Scott (producer), Kevin MacDonald (director), and YouTube users everywhere (cinematographers) to document the 24th of July, 2010. What will that day look like?

That feels kinda apocalyptic, but it is certainly a cool idea!

make.believe

Wally Sabria — Sun, 04 Jul 2010 02:08:32 +0000

This new campaign for Sony is a startlingly beautiful and surreal homage to its global brand message, “make.believe”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.