HP’s print-on-demand technology (MagCloud) allows for anyone to become a magazine publisher and retain “creative control”. And if you’re hip-hop mogul, Damon Dash, creative control means launching a killer pub called America Nu that explores the latest in art, fashion and music.
Check out this vid where Dame talks about his vision.
Presented by The Academy of Archivists
This month, we’re getting back to life – back to reality. Come mix with our panel of top creatives who draw inspiration and ideas from the real world, using it as fodder for a unique online presence. Join us for a discussion on the evolution of traditional art and media in the digital age.
We’ll also be getting in touch with our inner child, so come ready for some DIY fun.
SPEAKERS
Claire Cottrell & Alison Williams, Co-Founders – The Academy of Archivists
Vanessa De Vargas, Owner/Designer – Turquoise
Maria Haedike, Artist – Creative Thursday
Christina De La Cruz, Art Director
Jessica Sanders, Director – Altina Films, Nonfiction
MODERATOR
Kim Hoang, Senior Art Director, Weber Shandwick
caviar
900 Pacific Ave., Venice, CA 90291 Map
www.SheSaysUS.org
PARKING: Street oarking is available east of caviar om Main Street or Abbot Kinney.
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited.
(left to right) Marisa Wasser, Kat Egan, Tara Settembre, Erika Levy, Kim Hoang, Rebecca Orlov
This past Thursday, Wiredrive hosted the August SheSays LA event, featuring a roundtable discussion, The Digital Diet: You Are What You Tweet. A remarkable panel of digital divas came out to share insights and tips on how to manage and balance our digital lives as the line between work and play continues to blur. Over 50 professional women attended the event, which concluded with a networking session following the discussion.
Our panel included:
Kim Hoang, Senior Art Director, Weber Shandwick; Director, SheSays LA (Moderator)
Erika Levy, VP, Sales & Marketing, Wiredrive
Kat Egan, Co-Founder/CEO, Exopolis
Marisa Wasser, Senior Producer, Deutsch; Blogger, Hey You Listen Up
Tara Settembre, Account Supervisor, Weber Shandwick; Blogger, When Tara Met Blog
Rebecca Orlov, Blogger, Blog Out Loud; Freelance New Media Producer
Our grand prize was donated by renowned photographer Bonnie Schiffman who also loaned us pieces featuring notable female figures from her collection for the evening’s event. She has shot hundreds of celebrities for Rolling Stone and she offered to print and sign an 11 x 14 photo of the winner’s choice.
Special thanks to The Ultimate Beauty Companies for providing all attendees with samples of N.4 hair products. N.4 High Performance Hair Care is 100% vegan, gluten-free, sulfate-free and paraben-free. Find these fabulous, high-end products in the following locations:
Mark Slicker Salon (Westwood)
Fred Segal
Argyle Salon and Spa at Sunset Towers
dearinger
More photos from the evening’s event can be found here. Video recap of the evening’s discussion will be posted soon, so stay tuned. In the meantime, you can keep in touch with SheSays online:
Facebook: Join the SheSays Global Group
Facebook: Join the SheSays LA Group
Facebook: Become a SheSays LA Fan
Twitter: Follow SheSays
UPDATE: Watch the video recap of the evening’s event
As the line between our online personal and professional lives are blurring (and the amount of information we ingest increases) striking a balance between the two is becoming a greater challenge.
Join us for a round table exploration of blogs, tweets and social networking sites with digital divas from PR and advertising. We’ll seek a deeper understanding and share strategies for making our own statements.
Our speakers include:
Kim Hoang, Senior Art Director, Weber Shandwick; SheSays LA Director (Moderator)
Erika Levy, VP, Sales & Marketing, Wiredrive
Kat Egan, Co-Founder/CEO, Exopolis
Marisa Wasser, Senior Producer, Deutsch; Blogger, Hey You Listen Up
Tara Settembre, Account Supervisor, Weber Shandwick; Blogger, When Tara Met Blog
Rebecca Orlov, Blogger, Blog Out Loud; Freelance New Media Producer
August 20, 2009 / 7-9:30 PM (Panel), 9:30-10:30 (Networking)
Wiredrive
4216 3/4 Glencoe Ave., Marina Del Rey, CA 90292 Map
www.SheSaysUS.org
PARKING: Free parking is available in the front or back of the Wiredrive Studio. There is a giant parking lot for Ground Zero, Logan and several other buildings. You can enter that parking lot and park to the far left against the back wall. Wiredrive’s rear entrance has a white fence and will be well marked. You can also park in the front of the building, which you can enter through a narrow driveway just on the other side of the Ground Zero parking lot entrance.
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Please RSVP by August 17.
You’re committed to a cause & want to help make this world a better place. So how do you grow support and get others to join you? Interactive technologies are making it easier than ever for businesses and individuals to connect with the causes and organizations they believe in. Join our knowledgeable panel as they discuss how to spread the word and activate legions of do-gooders.
Our speakers include:
Wendy Cohen
Manager, Community and Alliances – Digital, Participant Media
Sarah Ingersoll
Director of Development and Strategy, Meaningful Media
Olivia Kuhn-Lloyd
Founder, Cause+Capitalism and Marketing and Business Development, Intent.com
Renee Miller
President/Creative Director, The Miller Group Advertising, Inc.
SheSays LA: Care for Your Cause
June 25, 2009 / 7-9:30 PM
The Miller Group Advertising
1516 S. Bundy Drive, Suite 200
Los Angeles, CA 90025
Map
www.SheSaysUS.org
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Please RSVP by June 24.
***UPDATE: Be sure to stay ’til the end for a chance to win a fantastic grand prize provided by leading cosmetics company, La Bella Donna.
“Paging Dr. Jack Black…!” This is a great campaign from the Noreen Fraser Foundation that all men should rally around. For Mother’s Day, send a free e-greeting card to the woman in your life and consider donating to this great cause.
Above: (l-r) Maria Pacheco, Stephanie Huynh and Tameka Kee
On Thursday April 30, 2009 the IPG Emerging Media Lab hosted the latest SheSays LA event, Ms. Gamer, on women and gaming. Attendees were able to test their skills on the Wii and then settled in to hear our expert panel share their various experiences on the state of the industry and and how they first got into the game.
Maria Pacheco, of MoboGift and formerly of Vivendi Games Mobile, shared how she successfully marketed the mobile gamer, Surviving High School, and engaged users by utilizing viral tactics, including contests, quizes and Facebook widgets.
Stephanie Huynh from Denuo talked about the changing market of gaming–with tweens and teens now generally playing the same games, the lines between hardcore (typically male) and casual (female) gamers will begin to blur as audiences mature into future.
Finally, Tameka Kee from ContentNext Media presented perspectives on life and careers in the gaming industry. She shared advice from four female industry leaders on how women can enter and advance in fields related to gaming in the marketing, media and development arenas.
During the Q&A session, our panelists discussed trends in gaming and shared their personal stories on how they got into the industry and provided their own tips for the women who’d like do the same.
The fun-filled evening, sponsored by Weber Shandwick, ended with a raffle with great prizes provided by Namco Bandai. Stay tuned for details on the the next SheSays LA event, on Cause Marketing. If you’re a woman in digital marketing and advertising and would like to get more involved in SheSays LA, please contact Kim Hoang.
Spring is here, so come out and play. Today the number of female gamers is flourishing and fresh opportunities for reaching this market are in full-bloom. Our experienced panel will share bright insights on the world of women and gaming. You’ll also be able to play some games at the Lab, so get ready to show off your digital moves.
Our speakers include:
Maria Pacheco, MoboGift
Tameka Kee, West Coast Correspondent, ContentNext Media, Inc.
Stephanie Huynh, Associate, Denuo
SheSays LA
Ms. Gamer
April 30, 2009 / 7-9:30 PM
IPG Emerging Media Lab
5700 Wilshire Blvd.
Los Angeles, CA 90069
www.SheSaysUS.org
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Reservations are recommended.
SheSays LA panelist, Melinda Moore, VP of Trailer Park, shares her thoughts on social media and traditional news outlets.
Above: Kim Hoang, Melinda Moore, Raquel Krouse and Melissa Robinson.
SheSays finally landed in Los Angeles this past Wednesday, with its launch event at the Weber Shandwick offices.
With existing chapters in London and New York, SheSays offers resources (such as roundtable discussions, networking events and a mentoring program) for professional women worldwide to supplement their creative digital career development.
During the chapter launch, the panel discussion centered around the apropos topic of social media, and featured three of the industry’s thought leaders.
The presentations kicked off with Melinda Moore, VP of Trailer Park, who has worked on cross-platform campaigns for companies including imeem.com, msnbc.com and Vivendi Universal Televsion. Melinda shared case studies from her work with YouTube as a tool for social change, with a spotlight on will.i.am.’s use of the video sharing site to gather support in the effort to end world poverty.
Raquel Krouse, VP and Social Media Lead at the IPG Emerging Media Lab, provided insight on the importance of listening as customers are talking more with their peers online about products and brands. Raquel presented examples of how active listening has helped social media-savvy brands uncover opportunities, stay competitive, manage their reputation and avert crisis.
Bringing it all together was Weber Shandwick’s own Melissa Robinson, SVP, Digital Communications, who drove home the point that with new outlets and tools, companies still need to create content that is relevant and compelling. Melissa shared her work with Stand Up To Cancer and how they engaged organizations, bloggers and social media sites to help mobilize a legion of supporters. They joined a “Virtual Standup,” which increased online conversations and helped drive consumer participation in the telecast which ultimately helped raise $100 million for the cause.
The Q&A session which followed allowed for an in-depth discussion with the audience on the future of Twitter, ROI measurement and the importance of human analysis of data collected from listening tools.
The SheSays launch had a terrific turnout and leveraging the momentum and success of the launch, the next event, featuring mobile gaming, is already in the works and is slated to take place early April.
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