Toronto-based street artist Posterchild takes your grandma’s favorite hobby and brings it to the people by way of empty flyer boxes. It’s a nice way of making the city a bit brighter by adding some color and life to already lifeless, neglected publication dispensers.
See more pics here.
You’re committed to a cause & want to help make this world a better place. So how do you grow support and get others to join you? Interactive technologies are making it easier than ever for businesses and individuals to connect with the causes and organizations they believe in. Join our knowledgeable panel as they discuss how to spread the word and activate legions of do-gooders.
Our speakers include:
Wendy Cohen
Manager, Community and Alliances – Digital, Participant Media
Sarah Ingersoll
Director of Development and Strategy, Meaningful Media
Olivia Kuhn-Lloyd
Founder, Cause+Capitalism and Marketing and Business Development, Intent.com
Renee Miller
President/Creative Director, The Miller Group Advertising, Inc.
SheSays LA: Care for Your Cause
June 25, 2009 / 7-9:30 PM
The Miller Group Advertising
1516 S. Bundy Drive, Suite 200
Los Angeles, CA 90025
Map
www.SheSaysUS.org
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Please RSVP by June 24.
***UPDATE: Be sure to stay ’til the end for a chance to win a fantastic grand prize provided by leading cosmetics company, La Bella Donna.
June 6th is an important date because
a.) it’s my birthday and
b.) it’s international Drawing Day!
Little did I know that my life-long subconscious tendency to doodle all over my notebooks/shoes/everything would someday lead me to my design destiny. Now here’s a day to pay homage to the sketchmaster in us all. The name of the day pretty much sums it up — drop everything and draw for the sake of drawing.
Not only should you draw, you should share it with the world, via numerous online communities such as DeviantArt, Facebook (with Pencake), and YouTube to name a few. Visit drawingday.org for more ways to share.
Feel free to draw me a birthday present! 
Above: (l-r) Maria Pacheco, Stephanie Huynh and Tameka Kee
On Thursday April 30, 2009 the IPG Emerging Media Lab hosted the latest SheSays LA event, Ms. Gamer, on women and gaming. Attendees were able to test their skills on the Wii and then settled in to hear our expert panel share their various experiences on the state of the industry and and how they first got into the game.
Maria Pacheco, of MoboGift and formerly of Vivendi Games Mobile, shared how she successfully marketed the mobile gamer, Surviving High School, and engaged users by utilizing viral tactics, including contests, quizes and Facebook widgets.
Stephanie Huynh from Denuo talked about the changing market of gaming–with tweens and teens now generally playing the same games, the lines between hardcore (typically male) and casual (female) gamers will begin to blur as audiences mature into future.
Finally, Tameka Kee from ContentNext Media presented perspectives on life and careers in the gaming industry. She shared advice from four female industry leaders on how women can enter and advance in fields related to gaming in the marketing, media and development arenas.
During the Q&A session, our panelists discussed trends in gaming and shared their personal stories on how they got into the industry and provided their own tips for the women who’d like do the same.
The fun-filled evening, sponsored by Weber Shandwick, ended with a raffle with great prizes provided by Namco Bandai. Stay tuned for details on the the next SheSays LA event, on Cause Marketing. If you’re a woman in digital marketing and advertising and would like to get more involved in SheSays LA, please contact Kim Hoang.
Moving out and being on my own for the first time in my life has been fun and exciting. Except for the bills.
If you’re like me, I’d rather scrub the toilet than figure out my monthly budget on food, gas, etc. Thank goodness for an online application that does it all for me…in great style no less! Mint.com connects to your bank account and catagorizes your monthly expenses so you can see at a glance how much you’re on track with your spending (or in my case…uh, over budget in the ‘shopping’ category).
Also check out their blog for interesting financial advice and how-to articles. Happy saving/spending!
TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions.
Although some searches are still hit-or-miss, the idea of this as a research tool is pretty cool. Keep on eye on this one!
The democratization of media. The citizen journalist. The power of the people. I still believe in all of these, but with all the frenzy going on around Ashton Kutcher on Twitter, it seems most of us missed the real meaning of Christmas social media.
Social media is supposed to be about information “sharing” and a digital “dialogue”… the moment its seen as just another way to broadcast a one-way message, you overlook its power, purpose and enduring potential.
This article in Ad Age suggests I’m not alone in this thinking…
What do you think…?
Spring is here, so come out and play. Today the number of female gamers is flourishing and fresh opportunities for reaching this market are in full-bloom. Our experienced panel will share bright insights on the world of women and gaming. You’ll also be able to play some games at the Lab, so get ready to show off your digital moves.
Our speakers include:
Maria Pacheco, MoboGift
Tameka Kee, West Coast Correspondent, ContentNext Media, Inc.
Stephanie Huynh, Associate, Denuo
SheSays LA
Ms. Gamer
April 30, 2009 / 7-9:30 PM
IPG Emerging Media Lab
5700 Wilshire Blvd.
Los Angeles, CA 90069
www.SheSaysUS.org
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Reservations are recommended.
Whether by creating patterns from, collaging together, or exploiting its corners, Greg Lamarche takes type from backup dancer to centerstage diva. Check out the rest of his work here.
Above: Kim Hoang, Melinda Moore, Raquel Krouse and Melissa Robinson.
SheSays finally landed in Los Angeles this past Wednesday, with its launch event at the Weber Shandwick offices.
With existing chapters in London and New York, SheSays offers resources (such as roundtable discussions, networking events and a mentoring program) for professional women worldwide to supplement their creative digital career development.
During the chapter launch, the panel discussion centered around the apropos topic of social media, and featured three of the industry’s thought leaders.
The presentations kicked off with Melinda Moore, VP of Trailer Park, who has worked on cross-platform campaigns for companies including imeem.com, msnbc.com and Vivendi Universal Televsion. Melinda shared case studies from her work with YouTube as a tool for social change, with a spotlight on will.i.am.’s use of the video sharing site to gather support in the effort to end world poverty.
Raquel Krouse, VP and Social Media Lead at the IPG Emerging Media Lab, provided insight on the importance of listening as customers are talking more with their peers online about products and brands. Raquel presented examples of how active listening has helped social media-savvy brands uncover opportunities, stay competitive, manage their reputation and avert crisis.
Bringing it all together was Weber Shandwick’s own Melissa Robinson, SVP, Digital Communications, who drove home the point that with new outlets and tools, companies still need to create content that is relevant and compelling. Melissa shared her work with Stand Up To Cancer and how they engaged organizations, bloggers and social media sites to help mobilize a legion of supporters. They joined a “Virtual Standup,” which increased online conversations and helped drive consumer participation in the telecast which ultimately helped raise $100 million for the cause.
The Q&A session which followed allowed for an in-depth discussion with the audience on the future of Twitter, ROI measurement and the importance of human analysis of data collected from listening tools.
The SheSays launch had a terrific turnout and leveraging the momentum and success of the launch, the next event, featuring mobile gaming, is already in the works and is slated to take place early April.
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