And I’m not talking about Kool-Aid. This website for the glassware line from Luigi Bormioli is easy to navigate and features large, gorgeuos product shots. In fact, I was led to believe I’d never be able to afford a set of such luxurious vessels, but in doing a quick Google search I was surprised to learn that I could pick them up from my local Target. Ah, the power of great photography and clean layout! One downside: the flash functionality may make your head spin a bit.
This time, the King’s ad men are documenting villagers from far away lands as they try fast food for the very first time.
A lesson in foreign relations, BK burgers seem to bridge all culture and language barriers; bringing smiles and higher blood pressure to all who sink their teeth into the seasame seed bun.
And it seems American consumers are eating it up too… Comscore reports the microsite welcomed 242,000 unique visitors in December alone.
In this age of super slick 3D animated films of every talking animal imaginable (you know who i’m talking about), the traditional way of animating by hand seems all but forgotten. While the intricate nature of digitally rendered fur/feathers/water still dazzles at times, it is refreshing and inspiring to find work that utilizes a combination of the old with the new. MABONA ORIGAMI designed the origami models and consulted stop motion and computer animation for this beautiful, award-winning promo that tells the story of the Japanese sports brand ASICS.
Today is the last day of 2008. To welcome the new year tonight, everyone is celebrating in their own way – some will line the streets of New York’s Times Square under the cold wind and snow, others will pay a fortune to crowd inside a trendy nightclub in LA or Miami. And others will simply enjoy the crowds from the comfort of their living room with Ryan Seacrest providing them the play-by-play.
But no matter where you’ll be when the clock strikes midnight, you can bet everyone will be asking themselves the same question, “What will be my new year’s resolution?”.
Needless to say, in America today, most resolutions involve loosing weight, joining a gym or boycotting jelly donuts or McGreasy burgers. Unfortunately, our nation not only boasts the highest rates of obesity, but we are also the leader in eating disorders, self-conciousness and overall low self-esteem.
The Dove brand has made it its mission to promote a more healthy body image among woman of all ages and widen the stereotypical view of beauty historically defined by the warped lens of film, fashion and mass media advertising. Since its launch in 2004, Dove’s “Campaign for Real Beauty” has made headlines across the globe. Most recently, through the Dove Self-Esteem Fund, a series of online-based short films were launched to promote the self-esteem concept.
And so before we join the masses in finding an unrealistic resolution to bind to this new year, I invite you to view Onslaught, one of the more poignant spots of the Dove series. Surely, we can all be skinnier, taller and more attractive, but if we want 2009 to be a great year, we should focus on being happier, healthier and more beautiful on the inside first and foremost.
You gotta check out this great viral video from the most unlikely of advertisers — JC Penny. This high-concept, well executed video proves that buying jewelry (from JC Penny) can save you from some uncomfortably living quarters. Two paws up!
I haven’t had a beef hamburger in oh, about eight years or so, and pretty much avoid McDonald’s at all costs when it comes to fast food joints. But I can’t help but appreciate their latest marketing stunt in Japan to promote one of their signature sandwiches, the Quarter Pounder.
According to Business Week, until recently, you could only get the burger in one location, Kumamoto prefecture, because all other restaurants weren’t properly equipped with grills to produce them for the masses. From November 19th to the 27th though, two Quarter Pounder pop up shops located in Omotesando and Shibuya East will be selling the hambrger, fries, and drinks…only. The sleek environment of the shops is a far cry from the typical McDonald’s restaurant, with its ”dark walls and dim lighting [making] the place seem more like a disco than a burger joint.”
The promo is almost over, but you can check out the branding campaign at www.quarter-pounder.net.
Oh, those clever Swedes. Ikea’s wallet-friendly, put-it-together-yourself furniture is adored by the masses for their great design and funny names (EKTORP sofa, anyone?). Equally silly and unusual is their latest campaign for their many furniture and storage offerings. You can view different products in different rooms, while at the same time be entertained by dancers who’s moves are controlled by sounds you can control. Confused? Check it out. Now, if only they had the luchadors in their in-store display rooms…
