Archived entries for Badvertising

Craving Originality

absolut vs. coke

In Coca-Cola’s newest TV spot, “Crave“, a dehydrated caucasian roams the streets of a small european town searching for a Coke and everywhere he looks he sees the bottle shape subliminally embedded into the cityscape.

Hmmm… Where have I seen this done before? Well, if you remember, ABSOLUT Vodka did the same thing in it’s print ad campaign – [only] about a thousand times!

Although I’ve loved many Coke ads through the years, it seems their newest “Open Happiness” campaign falls flat and is barely keeping its footing against Pepsi’s “Refresh Everything.”

A Hole New Way to Advertise

I think this picture pretty much speaks for itself. Is the old addage, “Any publicity is good publicity.” really true? In the end, you decide.

Retro Ads – “Holiday Gift Guide”

Some holiday classic DO go out of style… what a shame. Luckily these great ads have survived to bear evidence of a more innocent time.

Move Over, Fruit Cake

The “Cheese Cone” is the new holiday classic recipe!

In the Tradition of “Spork”


In the same tradition that created words like fantabulous, chillax, spork, and the official viscom term “badvertising” I now introduce to you the word “broasted.” Allow me to break down this word mathematically:

( bake + roasted ) – better things to do = broasted

I’m all for creating words but this one seems to be lacking creativity. It seems like someone got a little lazy  that faithful day in 1954. Allow me to paint a mental picture. Imagine a dimly lit board room. Cigarette smoke permeates the air as ice jingles in a glass of scotch.

“Gentleman, we have this delicious chicken. What should we call it?”
“Well, it’s baked…”
“But it’s also roasted…”
“My God! That’s brilliant!”

That being said, I must admit that broasted chicken is quite tasty. If I didn’t know any better, I would assume that it was fried. So look it up and give it try and use a spork!

The Top 10 Digital Design Mistakes

Bad design is all over the web like a rotten smell. Craig Grannell from .net magazine counts down the ten biggest online design crimes, and looks at how to avoid them – with a little help from expert industry opinion. Check it out >>

I Wonder What the Brainstorm Session was Like

mmm...tasty?

I usually describe large items in this way, but somebody took it to the next level on this one.



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