And That’s Why We Don’t Hide in Refrigerators

In the wake of the latest summer blockbuster G.I. Joe: Rise of the Cobra (in Theaters today!) I remembered the impact that G.I Joe had in my life. As anyone whose watched the animated series knows, at the end of every show you’d be treated to a G.I. Joe themed PSA. During these PSA’s, a Joe would inform us of a particular danger that occurs in everday life ending the segment with the now iconic phrase, “and knowing is half the battle.” 

Certain episodes featured very special PSA’s on poignant topics like, “never hide in a refrigerator.”


Thanks to Recondo, I now know to never hide in an abandoned fridge. No matter how awesome the hideout may seem. Perhaps Indiana Jones could learn a thing or two from watching this powerful message.

And now you know, and knowing is half the battle. Maybe we could get the Ninja Turtles to tell me what the other half is?

extra credit: For a bonus PSA click here. Check out the G.I. Joe’s uniform in that one. Can someone please tell me how that outfit is tactical?