SheSays LA: The Digital Diet

(left to right) Marisa Wasser, Kat Egan, Tara Settembre, Erika Levy, Kim Hoang, Rebecca Orlov

This past Thursday, Wiredrive hosted the August SheSays LA event, featuring a roundtable discussion, The Digital Diet: You Are What You Tweet. A remarkable panel of digital divas came out to share insights and tips on how to manage and balance our digital lives as the line between work and play continues to blur. Over 50 professional women attended the event, which concluded with a networking session following the discussion.

Our panel included:
Kim Hoang, Senior Art Director, Weber Shandwick; Director, SheSays LA (Moderator)
Erika Levy, VP, Sales & Marketing, Wiredrive
Kat Egan, Co-Founder/CEO, Exopolis
Marisa Wasser, Senior Producer, Deutsch; Blogger, Hey You Listen Up
Tara Settembre, Account Supervisor, Weber Shandwick; Blogger, When Tara Met Blog
Rebecca Orlov, Blogger, Blog Out Loud; Freelance New Media Producer

Our grand prize was donated by renowned photographer Bonnie Schiffman who also loaned us pieces featuring notable female figures from her collection for the evening’s event. She has shot hundreds of celebrities for Rolling Stone and she offered to print and sign an 11 x 14 photo of the winner’s choice.

Special thanks to The Ultimate Beauty Companies for providing all attendees with samples of N.4 hair products. N.4 High Performance Hair Care is 100% vegan, gluten-free, sulfate-free and paraben-free. Find these fabulous, high-end products in the following locations:

Mark Slicker Salon (Westwood)
Fred Segal
Argyle Salon and Spa at Sunset Towers
dearinger

More photos from the evening’s event can be found here. Video recap of the evening’s discussion will be posted soon, so stay tuned. In the meantime, you can keep in touch with SheSays online:

Facebook: Join the SheSays Global Group
Facebook: Join the SheSays LA Group
Facebook: Become a SheSays LA Fan
Twitter: Follow SheSays

UPDATE: Watch the video recap of the evening’s event

All the amazing color, none of the LSD!

It’s amazing how color can evoke emotions. This simple, yet stunning, animation uses only After Effects and Particular to create the whispy color trails.

More more information on Particular, or to download the trial software, click here.

Art & Copy

ART & COPY Trailer from ART & COPY on Vimeo.

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

26 Brilliant Social Ad Campaigns

Designer’s Couch has a great post of some very thought/emotion provoking social ad campaigns. Many of these take a traditional form of advertising, such as a bus stop poster, and turn it on its head (while turning heads) by adding an element of interactivity. This ranges from interactive video to even live-action actors. For such powerful subject matter, it only makes sense that the manner in which it is presented is equally as commanding.

Ukraine’s Got Talent

Get your Kleenex, because this depiction of the hisotry of Soviet Ukraine (with sand) on Ukraine’s Got Talent brought tears to the entire audience (including this poster). The gritty lines created in the sand creates beautiful monocromatic animation that recalls historical film. Watch as this artist tells a heartwrenching, evocative story without uttering a single word.

And That’s Why We Don’t Hide in Refrigerators

In the wake of the latest summer blockbuster G.I. Joe: Rise of the Cobra (in Theaters today!) I remembered the impact that G.I Joe had in my life. As anyone whose watched the animated series knows, at the end of every show you’d be treated to a G.I. Joe themed PSA. During these PSA’s, a Joe would inform us of a particular danger that occurs in everday life ending the segment with the now iconic phrase, “and knowing is half the battle.” 

Certain episodes featured very special PSA’s on poignant topics like, “never hide in a refrigerator.”

Thanks to Recondo, I now know to never hide in an abandoned fridge. No matter how awesome the hideout may seem. Perhaps Indiana Jones could learn a thing or two from watching this powerful message.

And now you know, and knowing is half the battle. Maybe we could get the Ninja Turtles to tell me what the other half is?

extra credit: For a bonus PSA click here. Check out the G.I. Joe’s uniform in that one. Can someone please tell me how that outfit is tactical?

SheSays LA: The Digital Diet – You Are What You Tweet

As the line between our online personal and professional lives are blurring (and the amount of information we ingest increases) striking a balance between the two is becoming a greater challenge.

Join us for a round table exploration of blogs, tweets and social networking sites with digital divas from PR and advertising. We’ll seek a deeper understanding and share strategies for making our own statements.

Our speakers include:
Kim Hoang, Senior Art Director, Weber Shandwick; SheSays LA Director (Moderator)
Erika Levy, VP, Sales & Marketing, Wiredrive
Kat Egan, Co-Founder/CEO, Exopolis
Marisa Wasser, Senior Producer, Deutsch; Blogger, Hey You Listen Up
Tara Settembre, Account Supervisor, Weber Shandwick; Blogger, When Tara Met Blog
Rebecca Orlov, Blogger, Blog Out Loud; Freelance New Media Producer

August 20, 2009 / 7-9:30 PM (Panel), 9:30-10:30 (Networking)
Wiredrive
4216 3/4 Glencoe Ave., Marina Del Rey, CA 90292 Map
www.SheSaysUS.org

PARKING: Free parking is available in the front or back of the Wiredrive Studio. There is a giant parking lot for Ground Zero, Logan and several other buildings. You can enter that parking lot and park to the far left against the back wall. Wiredrive’s rear entrance has a white fence and will be well marked. You can also park in the front of the building, which you can enter through a narrow driveway just on the other side of the Ground Zero parking lot entrance.

This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.

Note: Space is limited. Please RSVP by August 17.