Craving Originality

In Coca-Cola’s newest TV spot, “Crave“, a dehydrated caucasian roams the streets of a small european town searching for a Coke and everywhere he looks he sees the bottle shape subliminally embedded into the cityscape.

Hmmm… Where have I seen this done before? Well, if you remember, ABSOLUT Vodka did the same thing in it’s print ad campaign – [only] about a thousand times!

Although I’ve loved many Coke ads through the years, it seems their newest “Open Happiness” campaign falls flat and is barely keeping its footing against Pepsi’s “Refresh Everything.”