IAB Marketplace: Digital Video

The IAB (Interactive Advertising Bureau) Marketplace Conference held in NYC today focused on Digital Video had provided a wealth of information related to best practices and insight from people shaping the platform’s future. Presenters included executives from Pepsi, Mindshare, R/GA and Starcom.

Take a peak at one of the panel discussions related to “Broadcast vs. Online”:

Also from our friends at IAB, this compelling video on how small publishers leverage interactive advertising is helping them achieve the American Dream: