This dad illustrates his kids’ lunch bag every day. I’m dying to know about this guy, but the blog reveals very little. What a wonderful way to exercise your creativity and show your kids you love ‘em! Imagining saving all of these bags your dad made for you and reflecting upon them years later? Priceless.
Moving out and being on my own for the first time in my life has been fun and exciting. Except for the bills.
If you’re like me, I’d rather scrub the toilet than figure out my monthly budget on food, gas, etc. Thank goodness for an online application that does it all for me…in great style no less! Mint.com connects to your bank account and catagorizes your monthly expenses so you can see at a glance how much you’re on track with your spending (or in my case…uh, over budget in the ‘shopping’ category).
Also check out their blog for interesting financial advice and how-to articles. Happy saving/spending!
TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions.
Although some searches are still hit-or-miss, the idea of this as a research tool is pretty cool. Keep on eye on this one!
In Coca-Cola’s newest TV spot, “Crave“, a dehydrated caucasian roams the streets of a small european town searching for a Coke and everywhere he looks he sees the bottle shape subliminally embedded into the cityscape.
Hmmm… Where have I seen this done before? Well, if you remember, ABSOLUT Vodka did the same thing in it’s print ad campaign – [only] about a thousand times!
Although I’ve loved many Coke ads through the years, it seems their newest “Open Happiness” campaign falls flat and is barely keeping its footing against Pepsi’s “Refresh Everything.”
…I would want these guys to film the ceremony. Stillmotion Photo + Cinema are three really talented guys from Toronto; armed with HD cameras, 35mm lens adapters, some good glass and a steadicam.
While they certainly have the skills and eye to be working on major film or TV projects, these guys specialize in wedding videos. For the past three years, they have been steadily revolutionizing a traditionaly unappreciated and underimpressive niche of the video industry.
Although I promised myself (and my wife) that I’d only get married once, the production value and cinematic quality of these guys’ productions can have just about anyone saying, “I do”.
The democratization of media. The citizen journalist. The power of the people. I still believe in all of these, but with all the frenzy going on around Ashton Kutcher on Twitter, it seems most of us missed the real meaning of Christmas social media.
Social media is supposed to be about information “sharing” and a digital “dialogue”… the moment its seen as just another way to broadcast a one-way message, you overlook its power, purpose and enduring potential.
This article in Ad Age suggests I’m not alone in this thinking…
What do you think…?
The IAB (Interactive Advertising Bureau) Marketplace Conference held in NYC today focused on Digital Video had provided a wealth of information related to best practices and insight from people shaping the platform’s future. Presenters included executives from Pepsi, Mindshare, R/GA and Starcom.
Take a peak at one of the panel discussions related to “Broadcast vs. Online”:
Also from our friends at IAB, this compelling video on how small publishers leverage interactive advertising is helping them achieve the American Dream:
Spring is here, so come out and play. Today the number of female gamers is flourishing and fresh opportunities for reaching this market are in full-bloom. Our experienced panel will share bright insights on the world of women and gaming. You’ll also be able to play some games at the Lab, so get ready to show off your digital moves.
Our speakers include:
Maria Pacheco, MoboGift
Tameka Kee, West Coast Correspondent, ContentNext Media, Inc.
Stephanie Huynh, Associate, Denuo
SheSays LA
Ms. Gamer
April 30, 2009 / 7-9:30 PM
IPG Emerging Media Lab
5700 Wilshire Blvd.
Los Angeles, CA 90069
www.SheSaysUS.org
This event is free to women who are involved with or interested in digital marketing and advertising. To RSVP for this FREE event, click here.
Note: Space is limited. Reservations are recommended.
At long last… Dominos dishes out an official response on YouTube. Too little, too late?
With only 18,000 views so far, the talking head response barely rivals the original gross-out clip in terms of viral quality. But hey, at least it’s something… and they were smart enough to use video and YouTube to deliver the message.
How much damage can two employees with poor judgement and a video camera do to a company’s reputation? Just ask Dominos…
Once on YouTube, seems like it took just “30 minutes or less” for this gross video clip to deliver Dominos a firestorm of bad publicity and customer outrage.
To date, the video has been viewed over one million times, despite the company’s best efforts to get it removed off of YouTube (video was pulled down just as I created this post). The employees were quickly fired, but Dominos has otherwise kept mum on the issue (so far no word on their site or anywhere else that I can see).
This is just another (unfortunate) example of why corporate reputation management is so important — both offline and online — regardless if you make pizza or powerplants.
In her book, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, Dr. Leslie Gaines-Ross (our agency’s Chief Reputation Strategist) warns, “Reputation failure is no longer a threat that looms large for companies only in high-risk industries and activities. It has become an all-too-familiar scenario for all companies in all corners of the world.”
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