On my way home I saw a sign that said “Watch for Children.”
I said, “That sounds like a fair trade.”

- Demetri Martin

Seeing how this is my second entry to feature a “butt hole” of some sort, I’ll keep this short. 

You’ve probably spent a good portion of your life looking for them, deciphering them, and even cursing at them. No, I’m not talking about your roomate, I’m talking about road signs.

Road signs do one crucial thing: relay information. And all though that seems like a simple task, as designers we often get caught up in sparkling doo-dads because they provide instant visual gratification.

Communication is fundamental to graphic design. Don’t be a butt hole, make your graphics communicate.

And thank your lucky stars you don’t live in this city.

On my usual route to the office, through the always congested streets of Hollywood, I’m literally surrounded by a plethora of ads in all shapes and sizes. Many consider this plastered landscape offensive, tacky and even an assault on the senses. Though many times I lean towards this opinion, I can’t help but be entertained, intrigued and sometimes inspired by what I see. After all, I am part of that world…I guess you could call it research.

Anyway, in my frustration of being caught behind a Metro bus, I was amused by this 1-800-Dentist ad. It’s so wonderfully simple and playful, contributing to its overall effectiveness, especially for something  as mundane as looking for a dentist.

I think its time for the ‘Accidentes’ dude to follow suit!

SheSays LA panelist, Melinda Moore, VP of Trailer Park, shares her thoughts on social media and traditional news outlets.