What’s a penny good for?

What’s a penny good for these days? Well, Pumped for Change, a non-profit org out of South Florida, is betting that pennies can make positive change in the lives of homeless citizens in their community. Through The Million Penny Projectâ„¢, P4C is raising funds and awareness around homelessness; with a goal to raise one million pennies ($10,000) for each participating partner charity.

Here’s a peek at the new PSA spot they just released.