It Doesn’t Matter If You’re #000000 or #FFFFFF

I think they must have named oranges before they named carrots.

“What should we call these things?”
“They’re orange, we’ll call ‘em oranges.”
“What about those?”
“Aww sh*t… long pointies?”

–Demetri Martin

Every sixth grader in biology class knows that carotene is the chemical that gives carrots they’re oompa loompa glow and melanin gives skin its pigment. But how do things outside mother nature’s domain obtain their color?

What makes Coca-Cola red? What makes Starbuck’s green? Close your eyes for a moment and try to imagine a ice-cold can of Coke in orange. Or try to imagine your local Target store in blue?

Weird huh?

Color has a huge impact on how we see the world. It is emotional and elemental. It is both primitive and endlessly complex. This is why a healthy knowledge of color communication is beneficial to all designers in every field. 

For help with your hues and clues for your chroma visit adobe’s kuler website. Kuler offers new color combinations for every occasion. If you need even more inspiration stop by colourlovers.com.