The Online/Offline Publication

In case you haven’t noticed, media is changing. web 2.0 has sparked a revolution in the editorial process of any publication interested in staying relevant and/or afloat.

So while many publications go from their traditional offline existence to online versions, I was excited to see one mag doing it the other way around. JPGmag.com is a pro-sumer photography community where members submit their photos and people can vote for their faves. But it doesn’t stop there… then JPG editors go through and select their finalists, which go in a full-color, 100+ page glossy magazine! So while everyone wants to save the Brazilian rainforest, you gotta admit, there’s nothing like flipping through a magazine and looking at pretty pictures.

I believe there is creative talent everywhere, but as you may know, sometimes on flickr it’s hard to find… but JPG has some really talented members, and they set up themes which help in the navigation of the site as well as the visual storytelling of the print pub.

I’m off now to take some pics… did I mention that you can earn $100 if your photo get selected and runs in the glossy? …these are tough times… hope JPG can stick around for a while — in both its online and offine versions.