Blog Evangelism: My Blog About Blogs

Before the dawn of social media, content flowed in one direction. Down. Content was created and distributed by the few and then it trickled down to the masses.

The paradigm has shifted.

In today’s shotgun-search engine society we’ve been conditioned to process huge amounts of information in a media-saturated environment. With a swipe of my finger i can unlock my iPhone and watch a video on YouTube, check my email, and post to Facebook in seconds.

For those of you who doubt the impact that social media can have on your business may i remind you of this simple fact: Google has become a verb.

Google is more than a search engine. It is a digital news stand and virtual magazine rack. It is equal parts yellow-pages, 411 operator, and encyclopedia britannica. It is where people go when they crave information and we can be there, standing in the gap, advertising our presence at the very instance they call.

It’s the closet thing to omnipresence a mere mortal can achieve!

Many professionals hold tight to this conviction, “I’m too busy running my business. I don’t have time to blog,” unaware of the opportunities they forfeit. A successful blog can expand your sphere of influence by fostering dialog between consumer and creator. Blogs tear down the fourth wall demystifying the relationship between user and producer.

Blogs provide the catalyst to transform customers into advocates.