Storytelling in the Pitch

Mad Men: The Carousel

In a new business pitch you can show all the capabilities and research you want,
but if you’re not telling a story, you’ll never make the personal connection you need to win the client’s heart, mind and business.

In this episode of Mad Men, the legendary creative director Don Draper proves that storytelling that is personal, relatable and emotionally-compelling will capture both the client and the consumer.