ID8 is a blog by Wally Sabria, creative director of the digital communications practice of Weber Shandwick in Los Angeles, with ongoing editorial contributions by members of the LA creative team — all who are solely responsible for its content. Opinions expressed here are those of the individual contributors and should not be read as official positions of Weber Shandwick.
Posted by Kim Hoang | Must See TV | Thursday 21 January 2010 2:43 pm
Former SheSays LA panelist, filmmaker Jessica Sanders directed this compelling and evocative short film for Sony’s make.believe campaign about her life story as a filmmaker and coming from a filmmaking family.
Sanders recently completed MARCH OF THE LIVING, a feature documentary about the last generation of Holocaust survivors going back to the sites of the Holocaust in Poland with teenagers from around the world. The film was shot in Brazil, Germany, Poland, Israel and the US, and will be released in 2010.
This month, we’re getting back to life - back to reality. Come mix with our panel of top creatives who draw inspiration and ideas from the real world, using it as fodder for a unique online presence. Join us for a discussion on the evolution of traditional art and media in the digital age.
We’ll also be getting in touch with our inner child, so come ready for some DIY fun.
The beautiful video playing above was made with no keyframes at all. The animators used complex physics-driven equations and codes to create this trippy world with glowing spheres and bio-robotic plants.
Although it’s exciting to see technology advance before our eyes, one must ask the question, “What does this mean for animators?”
Are we entering a time where animation will be done solely through writing equations and defining physics parameters? Will animators go the way of the elevator-operator and soda jerk?
Will I be telling my grandkids stories about the good ol’ days when animators used to have to tell balls when to bounce? Or will we be granting Emmy nods for excellence in animation to Skynet and Agent Smith from the Matrix?
Posted by Mark Anthony Marcelo | Must See TV | Wednesday 9 September 2009 9:04 am
Remember the first time you were chased by a sprinting T-Rex on an island off the coast of Costa Rica? How about the last time you had an epic battle with an undead skeleton warrior? Can’t remember? You mean you’ve never seen Jurassic Park or Jason and the Agronauts?
That’s what Visual Effects do. They transport us to places that would be otherwise too expensive, too dangerous, or too impossible to ever visit.
I remember my jaw hitting the floor when I saw that Brontosaurus go up on it’s hind legs to get the leaves at the tippy-top of that tree. I remember the terror when I saw the T-1000 dispatching innocent bystanders in liquid metal form. I remember my first jump to warpseed and the iconic hum of an ignited lightsaber.
Do you remember the first time you felt the magic of the silver screen?
If not, here’s a quick look at the past 100 years of movie magic. Enjoy!
“More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.”
For more information and updates on the film’s release, visit their website.
(left to right) Marisa Wasser, Kat Egan, Tara Settembre, Erika Levy, Kim Hoang, Rebecca Orlov
This past Thursday, Wiredrive hosted the August SheSays LA event, featuring a roundtable discussion, The Digital Diet: You Are What You Tweet. A remarkable panel of digital divas came out to share insights and tips on how to manage and balance our digital lives as the line between work and play continues to blur. Over 50 professional women attended the event, which concluded with a networking session following the discussion.
Our grand prize was donated by renowned photographer Bonnie Schiffman who also loaned us pieces featuring notable female figures from her collection for the evening’s event. She has shot hundreds of celebrities for Rolling Stone and she offered to print and sign an 11 x 14 photo of the winner’s choice.
Special thanks to The Ultimate Beauty Companies for providing all attendees with samples of N.4 hair products. N.4 High Performance Hair Care is 100% vegan, gluten-free, sulfate-free and paraben-free. Find these fabulous, high-end products in the following locations:
More photos from the evening’s event can be found here. Video recap of the evening’s discussion will be posted soon, so stay tuned. In the meantime, you can keep in touch with SheSays online:
Posted by Mark Anthony Marcelo | Trade Tips | Wednesday 19 August 2009 5:29 pm
It’s amazing how color can evoke emotions. This simple, yet stunning, animation uses only After Effects and Particular to create the whispy color trails.
More more information on Particular, or to download the trial software, click here.
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Designer’s Couch has a great post of some very thought/emotion provoking social ad campaigns. Many of these take a traditional form of advertising, such as a bus stop poster, and turn it on its head (while turning heads) by adding an element of interactivity. This ranges from interactive video to even live-action actors. For such powerful subject matter, it only makes sense that the manner in which it is presented is equally as commanding.
Posted by Kim Hoang | Must See TV | Sunday 9 August 2009 5:05 pm
Get your Kleenex, because this depiction of the hisotry of Soviet Ukraine (with sand) on Ukraine’s Got Talent brought tears to the entire audience (including this poster). The gritty lines created in the sand creates beautiful monocromatic animation that recalls historical film. Watch as this artist tells a heartwrenching, evocative story without uttering a single word.
